Webinar Production and Webinar Marketing

Generate credibility for your company within your industry online through a series of webinar’s. The Webinar – 3 Pack is designed to promote your business, position you as a thought leader, attract new clients, create content that can assist in SEO efforts and initiate online marketing activities to drive traffic to your event and website.

Who Should Buy:

A company of any size can benefit from the Webinar 3 – Pack. This offering is for those who are seeking to:

Raise brand awareness
Generate credibility for your company
Initiate Internet marketing activities to drive traffic to your event or website
Attract new clients
Establish themselves as thought leaders with prospective clients
Seek been-there, done-that guidance for the design, marketing and execution of a Webinar series

Deliverables:

We collaborate with your team to create the exact format (e.g. teleseminar vs. visual webinar, client case study review, interview format or teaser content). The Webinar – 3 Pack includes:

Webinar topic and format brainstorming
Webinar messaging (for market copy)
Marketing approach and execution
Webinar script (content created jointly)
Web site recommendations for promotion of Webinar
Webinar logistics using Team and a Dream Webinar infrastructure (at client’s discretion, they can opt for a different venue)
Production support during Webinar
Recorded webinar for posting on site
Recommendations for post-webinar marketing

Readiness Criteria:

You’ll need:

A useful set of content or perspective that you are ready to discuss with prospective clients
A Web site with initial presence to anchor marketing efforts
A desire to raise awareness and generate interest about your brand
An existing email list of potentially interested parties (not required – but it can dramatically improve initial subscription rates)

Client Responsibilities:

Through an Induction Survey, and prior to Team and a Dream conducting the webinar series:

Client will need to provide materials for use in production of the event
Participate in preparation and rehearsal prior to the event
Provide an expert speaker for participation in the event

Team and a Dream Responsibilities:

Project leadership
Messaging and marketing of the event
Webinar production
Webinar recording
Webinar subscription management

Examples:

Team and a Dream conducted Webinar series for entrepreneurs seeking to grow their businesses. Using a combination of prepared PowerPoints and live web surfing, the Webinars were a powerful lead generation device
Team and a Dream conducted a webinar series for an online trust building program to raise awareness of the client’s offerings and to identify potential subscribers to their business