Competitive Market Analysis and Market Research

Competitive and Market Analysis

Team and a Dream's competitive market analysis and market research package provides an analysis of where you stand in your competitive market space through reporting on your top competitors and their positions in your industry. With this report, top trends in your industry are provided along with recommendations and steps for your company to take to stand out as a leader in the space.

Our proprietary approach has helped companies develop competitive advantages and differentiators, determine focus niches, understand their core competencies, identify alliances and partnerships, develop pricing models, complete business plans, and create targeted messaging for their consumers.

Who Should Buy:

A company of any size can benefit from the Competitive Intelligence Package. This offering is for those who:

  • have identified their top competition
  • are prepared to take the next step to become a leader in the space
  • are prepared to assess their competitor’s use of social media
  • are ready to implement best practices learned from the competition

Deliverables:

We collaborate with your team to ensure that we are leveraging your best competitive intelligence. Competitive Intelligence Package includes:

  • Key Market Trends
  • Brief Market Assessment
  • Ranking of your top ten Market Matches
  • Competitor Business Models
  • SWOT Analysis
  • Competitive Map
  • Corporate Profiles
  • Competitor Monitoring Program

Readiness Criteria:

You’ll need a:

  • Desire to take the next step to become a leader in your space. You must have a clear vision and be open to Team and a Dream’s guidance and recommendations to take that next step.
  • Strong understanding of your current client base
  • Good understanding of your competition. You’ll need to identify at least three for an effective scan

Client Responsibilities:

  • Client will fill out appropriate assessment instruments in a thoughtful and detailed manner
  • Client will be responsible for providing, in a timely manner, all detailed requirements and marketing collateral associated with these initiatives
  • Client will provide a dedicated project manager for this initiative
  • Client will provide timely, relevant and knowledgeable resources in the pursuit of all project stages

Team and a Dream Responsibilities:

  • Provide industry trends
  • Competitor rankings
  • Present weekly findings
  • Assessment and recommendations based on the client-provided materials
  • Research, list building, business analysis, presentation development and all other related elements of methodology execution
  • Project Schedule and Status Reports
  • Methodology and Execution

Examples:

Team and a Dream conducted a four week comprehensive Competitive Intelligence report for a fitness equipment company. Team and a Dream identified the key trends in the fitness equipment market space and surveyed the client’s top competitors. Team and a Dream reported key findings and top consumers in the space.

“The Competitive and Analysis Report helped us, at Vivat Consulting, formulate our strategic direction and positioning in the market place. It is an excellent starting point for any business that is looking for ways to grow and become more profitable...”

Max Yankelevich
Chief Architect - Vivat Consulting


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