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Can you answer these three competitive questions?
This month's newsletter focuses on competitive
intelligence. Just about everyone who receives this
newsletter is in some sort of business. Can you answer
the following questions about your competition?
1) Think about the needs that your business fills for
your clients. How are most of your prospects fulfilling
this need today?
2) Who are your three closest competitors? In order
to answer this question, you need to examine the
services and capabilities of your competition as well as
your own. In a sentence, how are you different from each
of them?
3) What are your best sources of ongoing competitive
intelligence? You should have a grasp of blogs to
monitor, related associations events, upcoming
conferences and competitor moves. In the attached
article, Corporate Weather COO David Miller talks about
where to find such information and how to stay on top of
it.
Dave Miller on finding competitive data to monitor...
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As we prepared our competitive intelligence offering
called Corporate Weather, we had our antennas up for the
competition. We learned about a service that will
monitor your competitors sites for about $40/month
(www.watch360.com). We quickly sharpened our price-point
to $30/month.
Then we learned of a site that will monitor your
competitors for free! Now our monitoring service is
baked into our initial research package without any
additional cost. All of these adjustments were made
within a few days.
If you want to learn more about creating this kind of
competitive agility, then read on. We'll even give away
our learning on how to monitor your competitor's sites
for free if you click through on our link to David
Miller's blog entry at the bottom of our main article on
"Three Competitive Questions".
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April
5. Quality on the Cheap talk at Science Center
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April 5, 12 noon - 1:30 p.m. SmartTalk:
Quality on the Cheap for the Creative Entrepreneur.
We'll cover lots of cheap tricks including a section on
competitive intelligence.
Speakers: Skip Shuda, Founder, Team and a Dream
Author of The Cheap Revolution
David Miller, COO, Corporate Weather |
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Learn More... |
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April
7. Invention to Venture Talk at Temple University
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Skip Shuda will team up with Kimberle Levine of
Teknuko to talk about elevator pitches and investor
presentations at the I2V conference on Friday, April 7.
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Read on... |
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Corporate Weather Launches
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Our Corporate Weather competitive intelligence
service will scan your marketspace, rank your
competition, help with a SWOT analysis and discover key
insights for your market. But we don't stop there...
we'll set up ongoing monitoring for your business to
track competitor and marketplace developments.
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See the Corporate Weather Site, download the brochure... |
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Corporate Weather Launch Special
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Gain valuable information on your competitive
market space at a cheaper price. Team and a Dream
is offering their Corporate Weather Report at 10%
discount for the first five to register.
Email inquiries to Sales@corporateweather.com or
simply mention that you learned about our service
through this news letter in our comments box on the
website.
Special Discount Price: $805
Visit our website for more information
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