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Generate Buzz and Monitor Your Brand with Social Media Marketing
"Small businesses are spending a 180% greater portion of their budgets on blogging/social media and 36% greater portion of their budgets on search engine optimization than businesses with 50 employees or more" – Hubspot, State of Inbound Marketing Report, 2009
Team and a Dream provides social media consulting and social media marketing services. We have been successful in developing and launching social media engagements for startup, small, and medium sized businesses. Our social media specialists understand that a sound social media strategy requires focus, commitment, creativity, and a good bit of common sense. Let us be clear – we know that before you jump into the social media fray, you need a clear and in-depth road map – one that includes listening, research, strategy, and a sensible tactical plan.
Custom Social Media Strategy for Your Business
A sound social media strategy should define your audience and actionable goals and objectives. It will also establish parameters of conversation for your social media efforts.
Our social media strategists understand the social media culture, social tools, and social media best practices. Our social media engagement is a phased approach. It includes a comprehensive social media competitive audit, detailed social media strategy, and social media execution plan.
Team and a Dream’s approach to social media strategy is steeped in Forrester’s Groundswell P.O.S.T method. This four-step systematic approach includes identifying the People, Objectives, Strategy, and Technology for your social marketing plan. With thorough market research, we dig deep to understand your audience and their needs. We do this by devising your target market profile and desired objectives. Once completed, we’ll formulate a social media strategy to assure you target the appropriate online channels and use the proper technology to achieve optimal results.
"Team and a Dream helped Chariot Solutions move forward in understanding, and then capturing, the power of social media’s potential. Their ability to listen to what our needs and goals are has allowed them to design the most effective strategy for us." - Tracey Welson-Rossman, Chariot Solutions
Social Media Management and Social Media Support
We don’t just stop there! Once we’ve determined your social media strategy and social media plan, the next step is to execute and manage your social media. We can provide ongoing social media support and social media consulting.
We understand that you are pressed for time. This is why we also offer a social media management package – customized to fit YOUR needs! We will help you monitor and track the conversations that are occurring about your company in social media and online. Additionally, we will take an active role in helping you create social media content and guide you on the best practices on engaging your market with thoughtful, creative, and authentic conversation.
Let’s face it – people ARE talking about you and your industry using social technology. Don’t want you want to be listening in on those conversations? Don’t you won’t to be there for those customers or prospects in their time of need? If you’re not – your competitors probably are. What do you have to lose?
Let our social media marketing specialists help you get started! Contact us for an assessment of your social media needs today.
Check out some of the blog posts and screencasts we’ve put together on social media optimization.