Healthy Humans

Background

Healthy Humans is an online health website whose mission is to help people with chronic illnesses improve their health by focusing on the underlying causes of illness based on real research and real results. Built on the proven Integrative Medicine clinical methods and developed by leading medical doctors, Healthy Humans is
a uniquely personalized approach to developing Whole Health Plans.

Goals

Healthy Humans wanted to determine the best go-to-market strategy for its Web-based offering of Integrative health solutions.

After the strategy was determined, Healthy Humans wanted to generate more traffic to their website, and increase their online presence.

Work Performed

Market Testing was conducted using a set of targeted Pay-Per-Click (PPC) advertisements coupled with specific landing pages. Team and a Dream helped test a range of medical conditions and market messages for Healthy Humans
Performed in depth Search Engine Optimization (SEO)
Lead Social Media marketing and community building efforts

Results

The test results showed a wide range of useful information for the Go to Market strategy. This work ultimately led Healthy Humans to the path currently being pursued by this exciting new Health 2.0 startup.

Identified which Medical Conditions had the most affordable keywords
Identified the Medical Conditions with the greatest sense of urgency
Helped craft a roadmap of potential conditions to discuss with Integrative Medical experts and partners
Helped define the business model that was used to raise initial funding
Social networking and community building created interest in Healthy Humans LLC.

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