Wine Investor

Background

WineInvestor.com is a website that provides a valuable resource for passionate wine Connoisseurs interested in investing in Investment Grade Wines (IGWs). A variety of information can be found on the site in areas such as suggested readings, discussion forums, weekly updated blogs, reviews, upcoming auctions, and much more. Established in December 2006, WineInvestor.com seeks to deliver high-value services to both drinkers and investors.

Goals

WineInvestor wanted to improve its visibility for organic traffic.

Work Performed

SEO (search engine optimization), researched the appropriate keywords, examined competitors, added meta-keywords, descriptions, alt tags and H1 tags to site. Also added sitemap and robots file for search engines.

Results

The visibility for WineInvestor has increased dramatically including key placement in the search engines for long-tail keywords like “Wine Investor”. This has allowed our client to create a robust and highly qualified list of subscribers. Furthermore, it has positioned his site as one of the authoritative sites for Wine Investing, leading to numerous public relations opportunities such as coverage on the Washington Post.

1. Currently ranks number 1 search result for ‘Wine Investor’ on Google Search.
2. Google Pagerank increased from 0 to 3 in less than 6 months
3. These statistics were captured after a 2-month period following completion of the SEO work we performed:

   • 165.06% - Increase in Alexa Rank.
   • 15.38% - Increase in Incoming Links.
   • 20.00% - Increase in Monthly Traffic to Site.
   • 652.00% - Increase in traffic from search engines.
   • 104.00% - Increase in Google Indexed Pages.
   • 1267.00% - Increase in Yahoo Indexed Pages.
   • 500.00% - Increase in MSN Indexed Pages.
   

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