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Small Business Internet Marketing
Providing You with Visibility Into Your Profitability
Background:
Today’s Internet business world is complex and changing rapidly. This dynamic has left a number of business owners perplexed about their options for online marketing. Furthermore, businesses that previously existed with a “brochure-ware” site are finding that they need a strong Web marketing presence to compete in today’s global marketplace.
Where do you find clients online? What kinds of clients are going to seek you out through the Web? What mixes of Internet marketing channels are most appropriate to your business markets? Which advice is most relevant to your business goals?
Approach:
Our proprietary marketing system starts with a survey of your competition and market trends. Up to date market research utilizing the latest Web-based marketing tools allows us to begin mapping out your business eco-system. Depending on the situation, we may also recommend market testing of your concept’s value proposition to ensure that your online marketing efforts will lead to successful sales once implemented.
Our internet marketing consultants will then work with you to validate and refine the maps of your marketplace using the research from established social science disciplines like developmental psychology. We also utilize models such as the P.O.S.T. method from Forrester Research analysts in their book Groundswell*. These maps ensure that we are taking a comprehensive look at your marketplace.
A
series of Internet Marketing Strategy Workshops allow us to discover the
optimal online marketing mixes for your specific market segments. This
takes the guesswork out of choosing effective internet marketing techniques such as deciding which aspects of social media to use, which
sites to target, and which components of your online marketing plan
should be put into place first. The resulting internet marketing action
plan, developed by experienced internet marketing consultants,
provides a roadmap and way forward for the execution.
All of our Action Plans are grounded in goals and objectives that we set with our clients. These goals and objectives create a solid basis for our marketing metrics dashboard. This dashboard is the heart of a closed loop marketing system. By gathering relevant data that feeds into your custom business objectives, we can dynamically steer towards a productive Web presence.
We may propose a variety of activities in our detailed small business internet marketing action plan. These internet marketing activities are geared towards building your online visibility and increasing profits through various marketing channels, including social media marketing.
* “Groundswell: Winning in a World Transformed by Social Technologies” by: Charlene Li and Josh Bernoff.
If you’re looking for results-driven online marketing strategy, contact us to learn how our internet marketing consultants can help you.