Free Fundability Quiz
Are you ready to raise money for your startup?
Leslie
Mitts, Managing Practice Leader at the Wharton SBDC and Lead Advisor for
the Wharton Venture Initiation Program, tells us that most entrepreneurs
coming through her programs are focused on raising capital, even though
there are higher priorities in many of their businesses. Since fresh
dollars help drive the business engine, this is a natural
entrepreneurial concern.
But are you ready to raise money? Going to investors before you are
really ready can damage your reputation and may actually hinder future
funding efforts.
Team and a Dream uses a unique Fundability Diagnostic to help companies
assess their strengths in four key areas:
Team - This
is the most frequently cited attribute examined by investors. Many
investors will invest in an A-level team and a B-level product, but not
the opposite. Having your Seed Team nailed is crucial.
Traction - Showing momentum is a critical element to
demonstrating progress and your ability to execute.
Perceived
Pain - Do people really need your product? Why? Will they need
it in the future?
Product Eco-system - How does your
product fit into existing and emerging landscapes? Who else is out there
and how big will this market grow?
Find out what you need to succeed
and discover your roadmap to getting there.
Take the quiz below to see how well you might expect to score with
investors.
PROCEED WITH CAUTION: Only self-aware entrepreneurs should take these
results seriously.
Assessing Your Team
Part A:
If you or any member of your current team are not planning on being
the CEO, give yourself two points and proceed to Part B.
If someone on your team IS planning to continue on as CEO, then you’ll
need to answer yes to both of the next two questions in order to score
two points; otherwise, take a zero.
| A1. Our CEO has significant, previous
management experience in a startup or comparable operating
environment (i.e. middle management in a large company doesn’t
count!). |
1 Point |
| A2. Our
CEO is able to rapidly assess and prioritize our work with the
respect of the team. |
1 Point |
Part B:
Score one point for each answer.
| B1.
Someone on my team has significant experience in the domain
space in which we are starting the company. |
1 Point |
| B2. Our
team understands and acts as if they understand the difference
between tasks that are urgent, urgent and important, important,
and none of the above. |
1 Point |
| B3.
This team has terrific chemistry. |
1 Point |
Your score (0-5) is your Total Team Score.
If you scored three or more, you pass the Team Hurdle.
Traction
Score one point for each item you can answer positively.
| 1. We have made a few
initial sales and have positive indicators from the marketplace
for additional sales growth. |
1 Point |
| 2. So many good things
are happening I am bouncing off the walls with excitement. |
1 Point |
| 3. I have added a
significant team member (besides myself!) in the past two months |
1 Point |
| 4. In the past two
months, I received press coverage that would be acknowledged by
my prospects as legitimate business coverage |
1 Point |
| 5. We recently have
achieved a significant product or marketplace milestone
(includes a single, initial sale). |
1 Point |
Your score (0-5) is your Total Traction Score.
If you scored three or more, you pass the Traction Hurdle.
Perceived Plan
Award your Team the number of points indicated after each question
that you answer positively.
| 1. My product or service
solves an important problem for a well defined group of people |
2 Points |
| 2. My product or service
will be in great demand in the future in order to solve problems
emerging from a new trend that has a large population of
prospects |
2 Points |
| 3. My product or
service takes advantage of newly available market forces
(technology, demographics, societal). The result is an offering
that will clearly appeal to an existing, well-known market
demographic. |
1 Points |
Your score (0-5) is your Total Perceived Pain Score.
If you scored three or more, you pass the Perceived Pain Hurdle.
Product Eco-System
Score the stated number of points for each item you can answer
positively.
| 1. My product is unique
in a clearly defined (i.e. I can describe the difference in one
or two clear sentences) and useful way. |
1 Point |
| 2. My product is
patented or can easily be patented or I have another competitive
barrier (e.g. trade secret, unique manufacturing process, etc.)
that will make it difficult for others to compete directly. |
1 Point |
| 3. My marketplace is
well established but fragmented or my product has “category
killer” potential because it is so unique to the market. |
1 Point |
| 4. My marketplace is
either very big (> $5 Billion/year in sales) with clear room for
a product like mine or is rapidly growing with well documented
trend lines. |
1 Point |
| 5. My marketplace is
wide open and there are no competitors |
Subtract 1 Point |
Your score of (-1 to 4) is your Total Product Eco-System Score.
If you scored three or more, you pass the Product Eco-System Hurdle.
Now that you have completed the scoring, we shall take a look at how
“fundable” your company is. Before we do, it’s important to realize that
this is a snapshot in time. If you are not satisfied with your score,
there are plenty of things you can do to improve it. I’ve seen many of
my clients make tremendous progress along these dimensions by extending
their team, focusing on sales or tweaking their offering.
Your Fundability Rating:

NOTE: Team and a Dream offers a professional version of this
assessment which offers additional detail and examines nuances that
aren’t possible to convey in a simple quiz. If you have an interest in
the professional assessment, please
contact us.
Copyright 2009 by Lester(Skip) Shuda, Post Destiny, Inc. d/b/a Team and a
Dream